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Posts Tagged ‘ market ’

Tip #17: The Time and Money Tango, who’s leading?

Thursday, August 27th, 2009

Tip #12: We actually need to sell something?

Thursday, August 20th, 2009

Tip #3: Truly understand your market, including pricing.

Thursday, August 6th, 2009

You must truly understand the market(s) that your products will compete in.  This includes the competition, market trends and size of each target market, and regulatory strategies (US and each potential targeted country). You also must understand what people will actually pay for your products in each market.  You don’t want to spend time developing a country and securing future customers only to find out that the regulatory landscape takes longer than expected or your sale price is not cost effective for the company. 

Start networking early with individuals or organizations that are in the know within each target market that you anticipate.  When networking, solicit multiple sources from each target market to receive diverse opinions.  By understanding your market and pricing, it helps create an accurate and focused plan and vision that we discussed in tip #1.